Director of Communications
Cholangiocarcinoma Foundation
Establish and drive a comprehensive, multi-channel communications strategy. Improve stakeholder outreach and information sharing through effective use of website, newsletters, social networking, and public relations. With the collaboration of teammates, prepare and manage the creation of all communication content, including print, video, audio, and digital materials for general purposes, fundraising, advocacy, and research. Manage and safeguard the Cholangiocarcinoma Foundation brand. Manage media relations, including the development of contacts with media members, influencers, and community leaders, and the creation of media toolkit and press releases, briefs, and other media focused materials. Work collaboratively and build relationships with the marketing, communications, and public relations teams of trusted partners, industry, and other organizations within the Cholangiocarcinoma community. Lead a team of communication, marketing, design professionals, and volunteers. Track engagement across various platforms and make data-driven decisions, including reporting and analysis of online and social media activities. Manage the Foundation's presence at industry events, medical meetings, and conferences, including the materials and resources. Manage a budget for the communications team and ensure compliance.
June 2021 - Present
Executive Producer of Digital News
KUTV 2News
Developed and implemented digital content strategy for KUTV.com resulting in 271% growth within 3 years. Work with others in the West Region stations in Sinclair Broadcast Group. Manage a staff of six and work closely with assignment desk, producers, reporters and photographers. Make sure KUTV broadcast and digital staff are working together to increase ratings and digital/mobile/social stats. Copy edit and write up to 30 stories daily for online. Produce Amazon Alexa and KUTV podcasts. Administer all website, social media platforms and news alert emails.
November 2017 - April 2021
Communications and Marketing Manager
ForeverGreen Int'l
Fulfilled all communications internally and externally, including investor relations, for the network marketing company in 212 countries. Executed email marketing, distributor trainings, social media management, livestreaming and PIPs.
May 2017 - November 2017
Communications and Marketing Manager
Blendfresh
Wrote policy & guidelines manual in addition to a 16-page & 20-page magazine, designed recipe book, shopper guide, training materials, business cards, press releases, flyers, social media posts. Public speaking and event booths such as food conferences and FitCon. Collaborated on complete product rebrand and packaging.
March 2016 - April 2017
Associate Manager Corporate Communications
Nu Skin Enterprises,LLC.
Authored FAQ sheets, wrote PIPs, coordinated media outreach. Also, wrote press releases, CSR quarterly and annual reports, conducted website administration using Adobe CQ4, assisted with crisis management and social media. Collaboratively worked on a team for the global convention, specifically CSR.
May 2014 - January 2016
Assignment Manager
KSTU Fox13
Monitor media outlets and cultivate multi-sources to ensure content for 9 hours of news. Supervise staff of three assignment editors. Assign stories to photographers and reporters for coverage of all news broadcasts.
November 2011 - April 2014
Bureau Chief
The Spectrum & Daily News
Supervise staff, write and edit work of three reporters: sports and general reporting. Administer SouthernUtah.MomsLikeMe.com with content in addition to a 16-page weekly tabloid. Serve on the paper's Editorial Board. Event planning and execution of political debates, symposiums and workshops.
October 2001 - November 2011